ABOUT

I thrive at the intersection of strategy and creativity, soft skills and hard data. My specialty: shaping digital strategies that deliver business outcomes and meet audience needs. An empathetic leader, I excel at collaborating across teams to deliver proven results.

​

I graduated from the University of Rochester with a degree in English and my heart set on working in publishing. After a summer at the NYU Publishing Institute, I discovered my love of marketing and went on to work at a small textbook publishing company, focusing on web marketing and content development.

​

From there I moved to DigitasLBi, a large marketing agency in Boston, where I worked on digital content strategy for clients like Bank of America, Memorial Sloan Kettering Cancer Center, and Biogen. I’m currently senior director of digital marketing at Pegasystems, a $1B+ enterprise software company, where I lead a team focused on web, search, email, and social media marketing, with foundational capabilities in content strategy, web optimization, and personalization.

​

Outside of work, I have an active family life with two children who keep me on my toes. I love to read, practice yoga, and bake treats for family and friends. I am also an aspiring opera singer, a creative pursuit I took up four years ago.

​

I’m always interested in hearing from former colleagues, managers, or other digital marketing professionals, so feel free to contact me if you’d like to connect.